Every Christmas, advertising creates a shortage for the latest toy rage. Remember the year it was Furbys? That was the "good old days, when a popular toy was less expensive. Now they are iPads, xBoxes, or iPhones—items that cost hundreds of dollars. And what do parents do? Anything they can to make sure their little darling is not deprived. They get up at 4:00 a.m. to stand in line at a toy store with a limited supply, or they pay 10 times the retail price to scalpers who advertise on Internet auctions.